SEO and SEM

SEO:  Search Engine Optimization

You can have a great website and never get noticed by search engines.  Why is that?  Because your website may not have the correct SEO implementations to make it stand out and get noticed by search engines.

We are experts in SEO techniques.  There are four main focal points which we use to boost your search engine rankings:

  1. Proper meta tags.  Descriptions, keywords, tag clouds, image labels, URL names and more.  All of these are used and regularly updated on your website on a weekly basis.
  2. Link Building.  We work to provide you with high quality inbound links from related industry websites on a weekly basis.
  3. Content.  The more content you add to your website, the more often Google and other search engines will visit and cache your website.  We will keep adding content to your site to make sure this happens.
  4. Google Webmaster Tools – We implement Google Webmaster tools within your website (whether we host and build the site or not).

SEM: Search Engine Marketing

SEM consists of many different types of marketing through search engine platforms such as paid-inclusion ads (PPC – Pay-Per-Click) and SEO for organic search results.

Optimally, you want to be able to appear naturally through good SEO in the major search engine results because this results in FREE advertising and FREE traffic.  If you have a brand new domain name and website, you will likely be in the phantom Google sandbox for at least one month.  You will still show up in search results, but not very high.  However, if you employ good SEO tactics, your results will dramatically improve in thirty days.

We can help manage your PPC campaigns using Google Analytics.   Our goal will be to reduce your monthly budget over time while we enable more and more key terms and phrases to show up naturally in the search engines.